What are Meta Tags?
Meta tags are snippets of text that describe a webpage's content. They don't appear on the page itself but only in the page's code. Meta tags are essentially little content descriptors that help tell search engines what a webpage is about. For
email marketing, meta tags play a crucial role in how your email is perceived by both email servers and recipients.
Why Use Meta Tags in Email Marketing?
Adding
meta tags in the <head> section of your email can improve its deliverability, open rates, and engagement. These tags can help you avoid spam filters, improve readability on different devices, and enhance the overall user experience.
Types of Meta Tags in Email Marketing
Several types of meta tags can be beneficial in email marketing: Viewport Tag: This tag helps optimize your email for different screen sizes, making it
responsive.
Subject Line Tag: Although not a standard meta tag, including a clear subject line in the head section can help in some email clients.
Content-Type: This tag ensures that the email content is displayed correctly across all email clients.
Preheader Text: This snippet of text is displayed next to or below the subject line in the inbox.
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<meta http-equiv="X-UA-Compatible" content="IE=edge">
<title>Email Subject</title>
<meta name="description" content="This is the preheader text that will show up in the inbox.">
</head>
<body>
<!-- Email content goes here -->
</body>
</html>
Best Practices for Using Meta Tags
When using meta tags in email marketing, follow these
best practices:
Keep it Simple: Use only necessary meta tags to avoid cluttering the <head> section.
Test Across Clients: Make sure your emails are tested across various
email clients to ensure compatibility.
Avoid Spam Filters: Proper use of meta tags can help you avoid being flagged as spam.
Use a Clear Preheader: Ensure that your preheader text is relevant and enticing to improve open rates.
Common Mistakes to Avoid
Here are some common mistakes to avoid when adding meta tags: Ignoring Mobile Optimization: Always include a viewport meta tag to ensure your email is mobile-friendly.
Overloading with Tags: Too many meta tags can confuse email clients and lead to rendering issues.
Forgetting the Preheader: Not including a preheader can result in a missed opportunity to engage recipients right from the inbox.
Conclusion
Incorporating meta tags in the <head> section of your email is a strategic move in
email marketing. These tags not only improve deliverability but also enhance user experience by making your emails more readable and engaging. By following best practices and avoiding common mistakes, you can leverage meta tags to their full potential.