What Are Broken Links?
In the context of
email marketing, broken links refer to hyperlinks within an email that do not lead to the intended destination. Instead, they might return a 404 error, lead to a non-existent page, or simply fail to work.
Incorrect URL formatting
Changes in the linked page's URL
Expired or removed content
Typos or human errors
Manually testing each link before sending
Using
email testing tools that automatically check for broken links
Regularly auditing past emails to ensure ongoing functionality
Double-check URLs before sending
Use a consistent URL structure
Employ
link tracking tools to monitor link health
Update links in old emails if the destination URLs change
Identify the source of the problem (e.g., typo, expired URL)
Correct the URL and test it thoroughly
Resend the corrected email if necessary, along with an apology or explanation
Regularly check for broken links
Alert you immediately if a broken link is detected
Provide detailed reports on link performance
Conclusion
Broken links are a common issue in email marketing, but they are highly preventable. By understanding their causes, regularly monitoring your links, and using automation tools, you can ensure a seamless and effective email marketing strategy.