Open Rate = (Number of Emails Opened / Number of Emails Delivered) * 100
A high open rate indicates that your subject lines are effective and that your
audience finds your emails relevant.
CTR = (Number of Clicks / Number of Emails Delivered) * 100
CTR helps you understand how engaging your email content is and whether your
call-to-action is compelling.
How to Calculate Conversion Rate?
Conversion rate is the percentage of recipients who completed a desired action, such as making a purchase or filling out a form. It is calculated as:
Conversion Rate = (Number of Conversions / Number of Emails Delivered) * 100
This metric is crucial for measuring the ultimate success of your campaigns in terms of achieving your business goals.
Bounce Rate = (Number of Bounced Emails / Number of Emails Sent) * 100
Unsubscribe Rate = (Number of Unsubscribes / Number of Emails Delivered) * 100
While some unsubscribes are inevitable, a high rate could indicate issues with your content or frequency.
How to Calculate ROI?
ROI measures the return on investment from your email marketing efforts. The formula is:
ROI = [(Revenue Generated - Cost of Campaign) / Cost of Campaign] * 100
Calculating ROI helps you determine the financial success of your email marketing campaigns.
Conclusion
Calculating these metrics allows you to understand the effectiveness of your
email marketing strategy. By regularly monitoring and analyzing these KPIs, you can make informed decisions to enhance your campaigns and achieve better results.