What is CC BY-NC-ND?
The
Creative Commons license, specifically the CC BY-NC-ND, stands for
Attribution-NonCommercial-NoDerivs. It allows others to download your works and share them with others as long as they credit you. However, they can’t change them in any way or use them commercially.
How Does CC BY-NC-ND Apply to Email Marketing?
In the context of
email marketing, using content under a CC BY-NC-ND license means you can include such content in your emails, as long as you provide proper attribution, do not modify the content, and do not use it for commercial purposes. For example, you might share an informative article or infographic created by someone else, providing value to your subscribers while respecting the original creator's rights.
Can You Use CC BY-NC-ND Content in Commercial Emails?
Since the CC BY-NC-ND license prohibits commercial use, you cannot use such content in emails that directly aim to generate revenue, such as promotional or sales emails. However, you can use it in
informational emails that are not directly selling a product or service.
How to Attribute CC BY-NC-ND Content in Emails?
Proper
attribution in emails typically includes the title of the work, the author's name, and a link to the original source. It should be clear and visible to your subscribers. For example, if you include an image under this license, you might add a caption like, "Image by [Author] under CC BY-NC-ND license," linking to the original source.
What are the Benefits of Using CC BY-NC-ND Content?
Using CC BY-NC-ND content can enhance your email marketing strategy by providing high-quality, credible content without the need for creating it yourself. This can help in building trust and engagement with your audience. Additionally, it encourages the sharing and dissemination of information, which can be beneficial for educational or
non-profit organizations.
Are There Any Drawbacks?
The primary limitation is the restriction on commercial use. If your email marketing goals are revenue-driven, this license may not be suitable. Additionally, the inability to modify the content can limit your flexibility in tailoring the material to fit your brand’s voice or style.Examples of Using CC BY-NC-ND Content in Emails
One example could be a newsletter that includes a research paper or a detailed report on industry trends, credited properly and unmodified. Another example is sharing infographics or images that provide educational value to your subscribers, with appropriate attribution and no alterations.Conclusion
Understanding and properly utilizing the CC BY-NC-ND license in
email campaigns can be a great way to provide valuable content to your audience while respecting intellectual property rights. Always ensure to check the specific terms of the license and provide the necessary attribution to stay compliant.