What is Accessibility in Email Marketing?
Accessibility in email marketing ensures that your
emails are designed and developed in a way that all recipients, including those with
disabilities, can read and interact with them. This involves considering aspects such as visual, auditory, and cognitive impairments during the email creation process.
Use Semantic HTML
Semantic HTML helps screen readers understand the structure of your email. Use appropriate
header tags (<h1>, <h2>, etc.), lists (<ul>, <ol>), and other semantic elements to create a logical flow.
Alt Text for Images
Always include descriptive
alt text for images. This text helps screen readers describe the image to visually impaired users. Ensure the alt text is concise yet descriptive enough to convey the image's purpose.
Color Contrast
Ensure there is sufficient
color contrast between text and background. This makes it easier for users with visual impairments or color blindness to read your content. Tools like the
WebAIM Contrast Checker can help you verify adequate contrast levels.
Readable Font Sizes
Use a minimum font size of 14px to ensure text is easily readable. Avoid using excessively ornate or hard-to-read fonts. Stick to
web-safe fonts for better compatibility across different email clients.
Keyboard Navigation
Ensure your emails can be navigated using a
keyboard. This is crucial for users who cannot use a mouse. Focus on making interactive elements like links and buttons accessible via the
Tab key.
Test with Screen Readers
Testing your emails with popular screen readers like
NVDA or
JAWS can help you identify accessibility issues. This will give you an idea of how your email sounds and functions for users who rely on these technologies.
Common Accessibility Mistakes to Avoid
Here are some common mistakes to avoid:Overly Complex Layouts
Complex layouts can confuse screen readers and users alike. Stick to simple, clean designs that are easy to navigate and understand.
Using Images of Text
Text embedded within images is not accessible to screen readers. Always use actual text instead of images for important information.
Lack of Table Headers
If you use tables, ensure they have
table headers (<th>) to provide context for the data within. This helps screen readers interpret the information correctly.
Ignoring Mobile Accessibility
Many users access emails on mobile devices. Ensure your emails are
responsive and accessible on smaller screens with touch navigation.
Conclusion
Ensuring accessibility in email marketing is not just a legal obligation but a best practice that improves user experience and broadens your audience. By following these guidelines, you can create inclusive emails that cater to all your recipients, including those with disabilities.