Subject Line
The subject line is the first thing recipients see. Ensure it is catchy, relevant, and includes keywords that encourage
opens. Avoid using spammy words or excessive punctuation.
Preheader Text
The preheader text provides additional information to the subject line. It should complement the subject line and provide further incentive to open the email. Make sure it is concise and compelling.Body Content
The body content should be clear, concise, and relevant to your audience. Use short paragraphs, bullet points, and sub-headings to improve
readability. Ensure that the content is valuable and addresses the needs of your recipients.
Call to Action (CTA)
Your email should have a clear and compelling
Call to Action (CTA). Make sure it stands out and guides the recipient on what to do next. Use action-oriented language and ensure the CTA button is easily clickable.
Images and Visuals
Visual elements can enhance the overall appeal of your email. Ensure that all images are optimized for quick loading and that they complement the text. Use
alt text for images to ensure accessibility.
Links and URLs
Check all the links and URLs in your email to ensure they are working correctly and lead to the intended pages. Broken links can frustrate recipients and reduce the effectiveness of your email.Personalization and Segmentation
Personalized emails tend to perform better. Use recipient names and tailor the content based on their preferences and behaviors.
Segmentation helps in sending more targeted and relevant emails.
Proofreading and Testing
Before sending, proofread the email for any grammatical or spelling errors. Use tools like Grammarly for assistance. Additionally, test the email on multiple devices and email clients to ensure it renders correctly.Compliance with Regulations
Ensure your email complies with regulations like
GDPR and
CAN-SPAM Act. Include an easy-to-find unsubscribe link and your business's physical address.
How Often Should You Perform Content Checks?
Content checks should be performed for every email campaign. Regular audits of your email templates and content strategy can also help in maintaining high standards and improving overall performance.
Conclusion
Content checks in email marketing are essential for creating effective and engaging emails. By paying attention to elements like the subject line, body content, and CTAs, and ensuring compliance with regulations, you can enhance the performance of your email campaigns and achieve better results.