What are "Pin It" Buttons?
"Pin It" buttons are tools that enable users to save or share content from your email directly to their Pinterest boards. These buttons can significantly boost the
visibility and
engagement of your content on Pinterest, a platform with over 400 million active users each month.
Why Use "Pin It" Buttons in Email Marketing?
Including "Pin It" buttons in your email marketing campaigns can provide multiple benefits: Increased Traffic: When users pin your content, it creates a backlink to your site, driving more traffic.
Higher Engagement: These buttons encourage users to interact with your content by sharing it on their Pinterest boards.
Brand Visibility: Each pin extends the reach of your brand, increasing its visibility.
How to Create "Pin It" Buttons for Emails?
Here’s a step-by-step guide to creating "Pin It" buttons: Sign Up for a Pinterest Business account if you don't already have one.
Use the
Pinterest Widget Builder to create a "Pin It" button.
Customize the button with your
preferred settings such as size, style, and layout.
Copy the provided HTML code for the "Pin It" button.
Paste this HTML code into the HTML of your email template.
Best Practices for Using "Pin It" Buttons
Follow these best practices to maximize the effectiveness of your "Pin It" buttons: Place the "Pin It" button near
high-quality images or infographics, as these are more likely to be pinned.
Ensure your
images are optimized for Pinterest, with a vertical orientation and a high resolution.
Test the placement and functionality of the button before sending out your email campaign.
Monitor the performance of your "Pin It" buttons using Pinterest Analytics.
Challenges and Solutions
While "Pin It" buttons can be very effective, there are some challenges: Compatibility: Ensure that your email service provider supports the HTML and JavaScript needed for "Pin It" buttons.
Email Clients: Some email clients may not display the buttons correctly. Testing across different clients is essential.
To address these challenges, consider using a fallback image or link that guides users to pin the content directly from your website.
Conclusion
Adding "Pin It" buttons to your email marketing campaigns can greatly enhance user
engagement and
brand visibility. By following the steps and best practices outlined above, you can effectively integrate these buttons and reap the benefits of increased traffic and engagement on Pinterest.