What is Email Marketing?
Email marketing is a digital marketing strategy that involves sending
emails to prospects and customers. It is utilized to promote products and services, as well as to build relationships with potential customers or clients.
How to Build an Email List?
Building an email list can be done through several methods such as offering a
lead magnet (e.g., an eBook or discount), using sign-up forms on your website, and collecting emails during events or in-store visits. Always ensure you have
permission to email your contacts to comply with regulations like GDPR.
What are the Common Challenges in Email Marketing?
Common challenges include low open and click-through rates, high unsubscribe rates, and deliverability issues. To overcome these, focus on creating high-quality content, segmenting your audience, and continuously analyzing and adjusting your strategies.