What is the Email Experience Council (eec)?
The
Email Experience Council (eec) is a branch of the Direct Marketing Association (DMA) that focuses on promoting best practices and ethical standards in
email marketing. The council serves as a community for email marketers to share knowledge, resources, and strategies to improve the overall effectiveness of email marketing campaigns.
Why is the eec Important?
The eec is crucial because it provides guidance and resources to help email marketers navigate a constantly evolving digital landscape. With changing regulations, technological advancements, and shifting consumer behaviors, the eec offers a repository of best practices, research, and training to ensure that email marketing remains effective and compliant with legal standards.Membership Benefits
Becoming a member of the eec offers numerous benefits, including: Access to exclusive research and insights on email marketing trends and benchmarks.
Discounted rates for eec conferences, webinars, and training sessions.
Networking opportunities with industry leaders and peers.
Participation in specialized committees that focus on various aspects of email marketing.
Influence on the development of industry standards and guidelines.
Key Initiatives
The eec undertakes several initiatives aimed at advancing the field of email marketing: Education and Certification: The eec offers training programs and certification courses to help marketers enhance their skills and stay updated with the latest trends and technologies.
Advocacy: The council works to influence policy and establish guidelines that protect consumers while enabling marketers to execute effective campaigns.
Research: The eec conducts and publishes research studies that offer insights into email marketing performance metrics, consumer behavior, and industry benchmarks.
Community Building: Through forums, committees, and events, the eec fosters a collaborative environment where marketers can share knowledge and best practices.
How to Get Involved
There are numerous ways to get involved with the eec: Join as a member to gain full access to resources and participate in events and committees.
Attend eec events such as conferences, webinars, and workshops to expand your knowledge and network.
Contribute to the eec blog or publications to share your expertise and insights with the community.
Volunteer for a committee to help drive the direction of the eec's initiatives and projects.
Conclusion
The Email Experience Council is an invaluable resource for anyone involved in email marketing. By providing education, advocacy, and community-building opportunities, the eec helps marketers stay ahead of the curve and execute effective, compliant email campaigns. Whether you're new to email marketing or a seasoned professional, participating in the eec can provide significant benefits and opportunities for growth.