What is Finger Friendly Navigation?
Finger friendly navigation refers to designing email interfaces that are easily navigable using fingers, particularly on mobile devices. This involves ensuring that all clickable elements, such as
buttons and
links, are sufficiently large and spaced out to avoid accidental taps.
Why is Finger Friendly Navigation Important?
With the growing use of
smartphones and
tablets for reading emails, it’s crucial to optimize your email design for touchscreens. Poor navigation can lead to user frustration, reducing the effectiveness of your
email marketing campaigns. Ensuring finger friendly navigation can enhance
user experience and improve
click-through rates (CTR).
How to Make Navigation Finger Friendly?
Several strategies can help in achieving finger friendly navigation: Button Size: Ensure that buttons are large enough to be easily tapped. A minimum size of 44x44 pixels is recommended.
Spacing: Adequate spacing between clickable elements is essential to prevent accidental taps.
Readable Fonts: Use readable fonts and sizes to ensure that the text within clickable elements is easily legible.
Simplified Layout: A simple, uncluttered layout makes it easier for users to navigate and find what they need.
Responsive Design: Employ a responsive design to ensure that your email adapts to various screen sizes.
Accessible Links: Use descriptive anchor text for links to make them easily identifiable and accessible.
What Tools Can Assist in Creating Finger Friendly Emails?
Various
email marketing tools and platforms offer features that help in creating finger friendly emails. Some of these include:
Mailchimp: Provides responsive email templates and design tools.
Constant Contact: Offers drag-and-drop editors for creating mobile-friendly emails.
Litmus: Allows you to test emails on different devices and screen sizes.
Campaign Monitor: Features customizable templates optimized for mobile use.
How to Test Finger Friendliness?
Testing is crucial to ensure that your email is truly finger friendly. Here are some methods to achieve this: Preview on Multiple Devices: Test your email on various devices and email clients to see how it performs.
Use Tools: Utilize tools like
Litmus and
Email on Acid to preview and test your email’s responsiveness.
Gather Feedback: Collect feedback from users regarding their experience with the email’s navigation.
What are Common Mistakes to Avoid?
Avoid these common pitfalls to ensure optimal finger friendly navigation: Small Clickable Areas: Avoid using small buttons or tightly packed links.
Complex Layouts: Steer clear of overly complex designs that can confuse users.
Ignoring Testing: Always test your emails; don't assume they will work on all devices.
Unclear Links: Ensure that all links are clearly identifiable and distinguishable from regular text.
Conclusion
Making emails finger friendly is not just a trend but a necessity in today’s mobile-first world. By following best practices, utilizing the right tools, and continuously testing your emails, you can significantly enhance user experience and boost the effectiveness of your
email marketing campaigns. Always keep your audience in mind and aim for simplicity and clarity in your designs.