What is Flipboard?
Flipboard is a popular
content curation tool that allows users to collect and share articles, news, and stories from various sources. It is often used as a digital magazine, where users can "flip" through content on their mobile devices or desktops. Users can create custom magazines by curating content from multiple sources, making it an excellent tool for those interested in
content marketing and
digital storytelling.
How Can Flipboard Be Used in Email Marketing?
Integrating Flipboard into your email marketing strategy can enhance the
user experience and keep your subscribers engaged. Here are some ways to leverage Flipboard in your
email campaigns:
Content Curation: Share curated Flipboard magazines in your email newsletters to provide valuable and relevant content to your audience.
Increased Engagement: Use Flipboard to discover trending topics and include those in your emails to capture your subscribers' attention.
Visual Appeal: Flipboard's visually appealing layout can be used to create more engaging and aesthetically pleasing email content.
Why Should Email Marketers Use Flipboard?
Using Flipboard in email marketing offers several benefits: Enhanced Content Quality: Flipboard allows you to curate high-quality content from reputable sources, which can improve the quality of your email newsletters.
Time-Saving: Instead of creating content from scratch, you can leverage existing content through Flipboard, saving time and resources.
Brand Authority: Sharing well-curated content can position your brand as a thought leader in your industry, enhancing your credibility.
How to Integrate Flipboard with Your Email Marketing Platform?
Integrating Flipboard with your
email marketing platform can be straightforward. Follow these steps:
Create a Flipboard account and start curating content relevant to your audience.
Once you have a well-curated magazine, copy the URL of the magazine.
In your email marketing platform, create a newsletter and add a section for curated content.
Provide a brief introduction to the curated content and include the Flipboard magazine link.
Send the newsletter to your subscribers and monitor engagement metrics.
Best Practices for Using Flipboard in Email Marketing
To maximize the effectiveness of Flipboard in your email marketing efforts, consider these best practices: Know Your Audience: Curate content that resonates with your target audience to ensure higher engagement rates.
Consistency: Regularly update your Flipboard magazines to keep your content fresh and relevant.
Analytics: Use analytics tools to track the performance of your curated content and make data-driven decisions.
Cross-Promote: Promote your Flipboard magazines on social media and other channels to drive more traffic and engagement.
Case Study: Successful Use of Flipboard in Email Marketing
One example of successful Flipboard integration is a digital marketing agency that used curated Flipboard magazines to enhance their weekly newsletters. By sharing industry news, trends, and insightful articles, they were able to increase their email open rates by 20% and click-through rates by 15%. The visually appealing layout of Flipboard magazines also contributed to a better user experience, making the newsletters more engaging.