What is a Goodbye Email?
A goodbye email, also known as a farewell email, is a message sent by a company or individual to inform
subscribers or customers that they will no longer be receiving further communications. This type of email is often used in
email marketing to provide a graceful exit and maintain a positive relationship with the audience.
When a
subscription is ending
When a customer has not engaged with your emails for a long period
When a service or product is being discontinued
When a company is closing down
It provides
closure to the relationship
It leaves a positive impression of your
brand It can offer a final opportunity for
feedback or
engagement It helps in managing your email list by removing inactive subscribers
Personalization: Address the recipient by their name
Reason: Clearly state why they are receiving the goodbye email
Gratitude: Thank the recipient for their time and engagement
Next Steps: Inform them of any actions they need to take or what to expect next
Contact Information: Provide a way for them to reach out if they have any questions
Examples of Goodbye Emails
Here are a few scenarios where a goodbye email could be used: End of a
free trial: "Thank you for trying our service! Your free trial is ending soon."
Discontinuation of a
product: "We regret to inform you that we are discontinuing this product."
Company closure: "We are closing our business and wanted to thank you for your support."
Conclusion
A well-crafted goodbye email can leave a lasting positive impression on your recipients. It allows you to end the relationship on a good note, gather valuable feedback, and maintain the integrity of your email list. By following the guidelines and tips provided, you can ensure that your goodbye emails are both effective and appreciated.