What is a Certificate in Email Marketing?
A certificate in email marketing is a digital document that validates the authenticity and security of your email communications. It ensures that your emails are being sent from a legitimate source and are encrypted during their transmission to protect sensitive information.
Open the email and look for the padlock icon or a similar security indicator.
Click on the padlock icon to view the certificate details.
Check the
issuer of the certificate to ensure it is from a trusted Certificate Authority (CA).
Verify the
expiry date of the certificate to ensure it is still valid.
Look for the
subject of the certificate to confirm it matches the sender’s email domain.
How Often Should You Inspect Certificates?
It is recommended to inspect the certificates of your email campaigns regularly. This should be done at least once every few months or whenever you notice any suspicious activity. Additionally, ensure that your email marketing platform automatically checks for certificate validity to maintain continuous security.
SSL Labs: A free tool to check the details and health of your certificates.
Email Clients: Most modern email clients like Outlook and Gmail provide built-in features to view and inspect certificates.
Email Marketing Platforms: Platforms like Mailchimp and Constant Contact often have integrated security features to manage certificates.
Conclusion
Inspecting the certificate in the context of email marketing is a critical step to ensure the security and authenticity of your email communications. By regularly checking the certificate details, you can protect your campaigns from threats and maintain trust with your audience. Utilize available tools and stay vigilant to ensure your email marketing efforts are both effective and secure.