iOS Mail is the native email client developed by Apple that comes pre-installed on all iOS devices. It supports a variety of email providers and offers a range of features designed to enhance the user experience. For email marketers, understanding how emails are displayed and interacted with in iOS Mail is crucial for optimizing campaigns.
iOS Mail is significant in email marketing because a substantial portion of email opens occurs on mobile devices, particularly iPhones and iPads. As of recent statistics, mobile email opens account for nearly 50% of all email opens, with iOS Mail being a dominant player. Ensuring that your emails are optimized for iOS Mail can greatly impact both your open rates and conversion rates.