What are Pop Ups and Slide Ins?
In the context of
email marketing,
pop ups and
slide ins are tools used to capture visitor information, typically email addresses, to build a subscriber list. Pop ups are windows that appear in the foreground of the visual interface, while slide ins are elements that appear from the side or bottom of the screen.
Why Use Pop Ups and Slide Ins?
These tools are effective because they grab the visitor's attention and encourage them to take action. They can be used to offer
discounts,
free resources, or to simply ask for a subscription. When employed correctly, they can significantly increase the
conversion rate and help businesses grow their
email lists rapidly.
When to Use Pop Ups and Slide Ins?
Timing is crucial for the effectiveness of pop ups and slide ins. Common triggers include: Exit Intent: When the user is about to leave the page.
Time-Based: Appearing after a certain amount of time spent on the page.
Scroll-Triggered: Appearing after the user has scrolled a certain percentage of the page.
Click-Activated: Triggered by clicking on a specific element on the page.
Best Practices for Pop Ups and Slide Ins
Value Proposition: Ensure the offer is compelling and provides real value to the visitor.
Design: Keep the design clean and aligned with your brand. Avoid clutter and make the call-to-action (CTA) clear.
Segmentation: Tailor pop ups and slide ins to different segments of visitors for higher relevance.
Frequency: Avoid overwhelming users by limiting the frequency of pop ups and slide ins. Consider employing a
frequency cap.
Mobile Optimization: Ensure they are mobile-friendly and do not obstruct the user experience on smaller screens.
Common Mistakes to Avoid
Intrusiveness: Avoid overly aggressive pop ups that disrupt the user experience.
Irrelevance: Ensure the message is relevant to the visitor's interests and actions on your site.
Poor Timing: Don’t show pop ups immediately upon page load. Give users some time to engage with the content first.
Complicated Forms: Keep forms simple and easy to fill out. Asking for too much information can deter users from subscribing.
Measuring Success
To determine the effectiveness of your pop ups and slide ins, track key
metrics such as:
Conversion Rate: The percentage of visitors who subscribe after seeing the pop up or slide in.
Engagement Rate: How engaged subscribers are with your emails after subscribing via pop ups or slide ins.
Exit Rate: Monitor if pop ups and slide ins are causing visitors to leave the site.
Feedback: Collect user feedback to understand their experience and improve future iterations.
Conclusion
When used effectively, pop ups and slide ins can be a powerful addition to your
email marketing strategy. By understanding the best practices and avoiding common pitfalls, you can enhance user experience while significantly boosting your email list growth.