In the dynamic world of
email marketing, maintaining a good sender reputation is critical for ensuring the successful delivery of your emails. However, there are instances when your
emails might end up being flagged as spam or blocked by email service providers (ESPs). When this happens, a reconsideration request becomes a valuable tool to restore your sender reputation and improve deliverability rates. Here, we explore the concept of reconsideration requests and address some common questions about them.
When Should You Submit a Reconsideration Request?
Submitting a reconsideration request should be considered when you notice a significant drop in deliverability rates, an increase in bounce rates, or if your domain or IP address has been blacklisted. Before submitting, ensure that you have conducted a thorough review of your email practices and addressed any issues such as list hygiene,
content quality, or engagement metrics.
Conduct an audit of your email practices to identify potential problems.
Ensure compliance with
regulations such as the CAN-SPAM Act or GDPR.
Improve list hygiene by removing inactive or invalid email addresses.
Enhance email content to ensure it is relevant and engaging.
Provide evidence of improvements and corrective actions in your request.
A clear explanation of the issue and the steps taken to resolve it.
Details about your email sending practices and policies.
Evidence of list management and engagement metrics improvements.
Contact information for follow-up communication.
What Happens After Submitting a Reconsideration Request?
After submission, the ESP or ISP will review your request. This process can take a few days to several weeks. During this period, continue to monitor your email metrics and maintain good practices. If your request is approved, you should see an improvement in deliverability. If denied, analyze the feedback and make necessary adjustments before reapplying.
Submitting a request without addressing underlying issues.
Failing to provide sufficient evidence of improvement.
Ignoring feedback from the email service provider or ISP.
Continuing poor email practices after submitting the request.
In the realm of email marketing, a reconsideration request is a crucial step in maintaining a strong sender reputation. By understanding the process and taking proactive measures, you can effectively recover from deliverability issues and ensure your
marketing campaigns reach their intended audience.