What is SCAMPER?
SCAMPER is a creative thinking technique that stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Rearrange. It's designed to help marketers generate innovative ideas by looking at a problem or task from different perspectives. In the context of
Email Marketing, SCAMPER can be a powerful tool to enhance your campaigns and improve engagement.
These substitutions can help you determine which elements resonate best with your audience.
Combining Elements for Better Results
Combining different elements can lead to unique and effective email campaigns. Consider combining:By blending these elements, you can create a more engaging and holistic marketing strategy.
Adapting Strategies for Different Audiences
Adaptation involves altering your email marketing tactics to better suit different audience segments. This could mean: Using different
tones and styles for different demographics
Adapting your
call-to-action based on the recipient's past behavior
Tailoring content to fit mobile users versus desktop users
Adapting your approach can lead to higher engagement and conversion rates.
Modifying Campaigns for Improvement
Modification is about making small changes to your email campaigns to see if they improve performance. This could include: Changing the layout or
design of your emails
Altering the frequency of your email sends
Testing different types of
interactive content like polls or quizzes
These modifications can help you refine your strategy for better results.
Putting Campaigns to Another Use
This involves repurposing existing email marketing campaigns for a new purpose. For instance: Turning a successful email series into a
webinar or e-book
Using email content as part of your
content marketing strategy
Recycling holiday promotions for other special occasions
Repurposing can save time and resources while maximizing the value of your content.
Eliminating Ineffective Elements
Elimination is about removing elements that don't add value or may even hinder your email campaigns. This could mean:Eliminating these elements can streamline your emails and enhance user experience.
Rearranging Email Components
Rearranging involves changing the order of elements within your email to see if it affects performance. Examples include: Placing the
call-to-action at the beginning rather than the end
Reordering sections to highlight the most important information first
Switching the placement of
images and textRearranging elements can help you find the optimal layout for engagement.
Conclusion
SCAMPER offers a structured yet flexible approach to innovating your email marketing campaigns. By asking the right questions and experimenting with different aspects, you can continuously improve and adapt your strategy to achieve better results.