What Does "Send" Mean in Email Marketing?
The term "send" in
Email Marketing refers to the action of distributing your email campaign to the recipients on your mailing list. This action is crucial as it determines whether your carefully crafted message reaches your target audience.
Why is the Timing of Your Send Important?
The timing of your email send can significantly impact
open rates and
click-through rates. Sending an email at the right time ensures that it lands in your recipients' inboxes when they are most likely to engage with it. Research suggests that the best times can vary depending on your audience, but generally, weekdays and mid-morning times tend to perform well.
How to Choose the Right Day and Time for Sending?
To select the optimal day and time for sending your email, consider performing
A/B testing. This involves sending your email at different times and days to various segments of your audience and analyzing the results. Additionally, understanding your audience's behavior and preferences can provide valuable insights into the best times to send your emails.
Broadcast Emails: Sent to your entire list, often used for general announcements or promotions.
Triggered Emails: Sent automatically based on specific actions or events, such as a welcome email or a purchase confirmation.
Segmented Emails: Sent to a specific segment of your list based on certain criteria like demographics or past behavior.
List Hygiene: Regularly clean your email list to remove inactive or invalid addresses.
Authentication: Use email authentication methods like SPF, DKIM, and DMARC to boost your email's credibility with ISPs.
Content Quality: Avoid spammy words and phrases and ensure your email is well-structured and valuable to the recipient.
Open Rates: Indicates how many recipients opened your email.
Click-Through Rates (CTR): Shows how many recipients clicked on links within your email.
Conversion Rates: Measures how many recipients took the desired action after clicking through.
Bounce Rates: Represents the percentage of emails that were not delivered to the recipient’s inbox.
Unsubscribe Rates: Indicates how many recipients opted out of your mailing list after receiving your email.
How to Handle Failed Sends?
Failed sends can occur due to various reasons such as invalid email addresses or server issues. Here's how to handle them:
Soft Bounces: Temporary issues like a full inbox. These emails can often be retried later.
Hard Bounces: Permanent issues like an invalid email address. These should be removed from your list immediately.
How to Improve Future Sends?
Improving future sends involves learning from past campaigns. Analyze the metrics mentioned above to understand what worked and what didn't. Continuous
optimization of your email's content, subject lines, and send times will help you improve your email marketing efforts over time.