What are Share Boards?
Share boards are digital platforms integrated into email campaigns, allowing recipients to share content directly from the email to their social media networks or other channels. These tools enhance the reach and engagement of email marketing campaigns by leveraging the recipient's network.
How Do Share Boards Work?
Share boards work by embedding shareable content and _social media_ buttons within the email. When a recipient clicks on one of these buttons, they can easily share the content on platforms such as _Facebook_, _Twitter_, _LinkedIn_, and more. This process is seamless and requires minimal effort from the recipient.
Why Are Share Boards Important in Email Marketing?
- Increased Reach: Utilizing share boards can significantly expand the reach of your email campaigns. When recipients share your content, it gets exposed to their social networks, which can be much larger than your original email list.
- Enhanced Engagement: By making it easy for recipients to share content they find valuable, you can increase engagement not only with the original recipients but also with their networks.
- Cost-Effective: Share boards are a cost-effective way to enhance your email marketing strategy. They leverage existing content and networks without requiring significant additional investment.
How to Effectively Implement Share Boards?
- Relevant Content: Ensure that the content you want to be shared is relevant and valuable to your audience. The more valuable the content, the more likely it is to be shared.
- Clear Call-to-Action: Include a clear _call-to-action_ (CTA) that encourages recipients to share the content. Phrases like "Share this with your network" or "Spread the word" can be effective.
- Visually Appealing Buttons: Use visually appealing and recognizable social media buttons. Ensure they are prominently placed within the email so recipients can easily find and use them.
What are the Best Practices for Using Share Boards?
- Test and Optimize: Regularly test different placements, designs, and CTAs for your share buttons to see what works best. Use _A/B testing_ to determine the most effective configurations.
- Monitor Performance: Use _analytics tools_ to monitor the performance of your share boards. Track metrics such as shares, clicks, and engagement rates to understand their impact and make data-driven decisions.
- Incentivize Sharing: Consider offering incentives for sharing, such as discounts, free trials, or entries into a _contest_. This can encourage more recipients to share your content.
Challenges and Solutions
- Content Relevance: One of the challenges is ensuring that the content is relevant to a broad audience. To address this, segment your email list and tailor content to different segments.
- Technical Issues: Sometimes, technical issues can prevent share boards from working correctly. Regularly test your emails across different email clients and devices to ensure they function as intended.
- Engagement Drops: If you notice a drop in engagement, revisit your content and CTA strategy. Ensure that the content is engaging and the CTAs are compelling.
Conclusion
Share boards are a powerful tool in email marketing, offering the potential to significantly increase the reach and engagement of your campaigns. By effectively implementing and optimizing share boards, you can leverage the networks of your recipients to amplify your message and achieve better results. Remember to test different strategies, monitor performance, and continuously optimize to ensure the best outcomes.