What is Sharing Rate?
Sharing rate, in the context of
email marketing, refers to the percentage of recipients who share or forward your email content to others. This metric is crucial as it indicates the virality and reach of your email campaign beyond your initial mailing list.
Why is Sharing Rate Important?
The sharing rate is a vital metric because it helps you understand how engaging and valuable your content is to your audience. A higher sharing rate means your content resonates well with your readers, prompting them to share it with their network, thereby increasing your
brand exposure and potentially acquiring new subscribers organically.
How to Calculate Sharing Rate?
The sharing rate can be calculated using the following formula:
Sharing Rate (%) = (Number of Shares / Number of Delivered Emails) * 100For example, if you sent out 1,000 emails and 50 of them were shared, your sharing rate would be (50/1000) * 100 = 5%.
Factors Influencing Sharing Rate
Several factors can influence your sharing rate, including: Content Quality: High-quality, valuable content is more likely to be shared.
Relevance: Content that is highly relevant to the recipient's interests or needs will have a higher chance of being shared.
Ease of Sharing: Including social sharing buttons or a simple forwarding option can make it easier for recipients to share your email.
Audience Engagement: A more engaged audience is more likely to share content they find interesting or useful.
Best Practices to Improve Sharing Rate
To improve your sharing rate, consider the following best practices: Create Compelling Content: Focus on
creating content that is informative, entertaining, or offers value to your audience.
Include Social Sharing Buttons: Adding
social sharing buttons within your email makes it easier for recipients to share your content on their social networks.
Encourage Sharing: Sometimes, a simple call-to-action (CTA) asking recipients to share can significantly impact your sharing rate.
Segment Your List: Segmenting your email list ensures that the right content reaches the right audience, increasing the likelihood of sharing.
Monitor and Optimize: Regularly analyze your sharing rate and other key metrics to identify what works and continuously optimize your content and strategies.
Tools to Track Sharing Rate
Several email marketing platforms offer built-in tools to track sharing rates. Some popular ones include:These tools not only help you track your sharing rate but also provide insights into other important metrics like
open rates, click-through rates, and conversion rates, giving you a comprehensive view of your email campaign's performance.
Conclusion
Understanding and improving your sharing rate is essential for maximizing the reach and efficacy of your email marketing campaigns. By focusing on creating high-quality, relevant content and making it easy for recipients to share, you can significantly increase your sharing rate and, consequently, your overall engagement and success.