What are Web Fonts?
Web fonts are fonts that are not installed on a viewer's computer but are instead downloaded from the web when they are needed. These fonts can greatly enhance the visual appeal of your email marketing campaigns by allowing for more creative and unique typography.Why Use Web Fonts in Email Marketing?
Using web fonts in email marketing can have several benefits, including: Brand Consistency: By using specific web fonts that match your brand's typography, you can maintain a consistent look across all marketing channels.
Enhanced Readability: The right font can make your email content more readable and engaging, improving user experience.
Visual Appeal: Unique fonts can help your emails stand out in crowded inboxes, potentially increasing open and click-through rates.
Support for Web Fonts in Email Clients
One of the biggest challenges with using web fonts in email marketing is that not all email clients support them. Here’s a breakdown of support across popular email clients: Apple Mail: Fully supports web fonts.
iOS Mail: Fully supports web fonts.
Android Mail: Fully supports web fonts.
Outlook 2000-2016: Does not support web fonts.
Gmail: Limited support; only supports Google Fonts.
Yahoo Mail: Limited support; requires additional CSS rules.
Given this disparity, it’s crucial to implement fallback fonts to ensure your email displays correctly in all clients.
How to Implement Web Fonts in Emails
To use web fonts in your emails, you’ll need to include a link to the font in the <head> section of your email’s HTML. Here’s an example of how to do this using Google Fonts:
<style>
@import url('https://fonts.googleapis.com/css2?family=Roboto:wght@400;700&display=swap');
body {
font-family: 'Roboto', sans-serif;
}
</style>Note that it’s essential to specify fallback fonts in your CSS to ensure your email text is readable even if the web font fails to load.
Best Practices
To make the most out of web fonts in your email marketing campaigns, follow these best practices: Use Reliable Fonts: Stick to well-supported font libraries like