Support for Web Fonts - Email Marketing

What are Web Fonts?

Web fonts are fonts that are not installed on a viewer's computer but are instead downloaded from the web when they are needed. These fonts can greatly enhance the visual appeal of your email marketing campaigns by allowing for more creative and unique typography.

Why Use Web Fonts in Email Marketing?

Using web fonts in email marketing can have several benefits, including:
Brand Consistency: By using specific web fonts that match your brand's typography, you can maintain a consistent look across all marketing channels.
Enhanced Readability: The right font can make your email content more readable and engaging, improving user experience.
Visual Appeal: Unique fonts can help your emails stand out in crowded inboxes, potentially increasing open and click-through rates.

Support for Web Fonts in Email Clients

One of the biggest challenges with using web fonts in email marketing is that not all email clients support them. Here’s a breakdown of support across popular email clients:
Apple Mail: Fully supports web fonts.
iOS Mail: Fully supports web fonts.
Android Mail: Fully supports web fonts.
Outlook 2000-2016: Does not support web fonts.
Gmail: Limited support; only supports Google Fonts.
Yahoo Mail: Limited support; requires additional CSS rules.
Given this disparity, it’s crucial to implement fallback fonts to ensure your email displays correctly in all clients.

How to Implement Web Fonts in Emails

To use web fonts in your emails, you’ll need to include a link to the font in the <head> section of your email’s HTML. Here’s an example of how to do this using Google Fonts:
<style>
@import url('https://fonts.googleapis.com/css2?family=Roboto:wght@400;700&display=swap');
body {
font-family: 'Roboto', sans-serif;
}
</style>
Note that it’s essential to specify fallback fonts in your CSS to ensure your email text is readable even if the web font fails to load.

Best Practices

To make the most out of web fonts in your email marketing campaigns, follow these best practices:
Use Reliable Fonts: Stick to well-supported font libraries like
Popular Tags
Amazon SES Analytics and Optimization ARPANET autonomy bandwidth Brand Consistency Brevo bulk email bulk email marketing bulk email marketing services bulk email sender bulk email services Call-to-Action (CTA) Check Email Logs Check NAT Settings communication protocol Constant Contact Convertkit cPanel cPanel support cPanel support access cPanel support permissions cPanel support troubleshooting CPU crm CRM support Customization DATA Data Printing digital communication DKIM DMARC DNS domain email Dynamic Content Elastic Email electronic mail messages email Email Analytics Email Blacklist Checkers Email blacklisting Email Blast Service Email Campaign Email Campaigns Email Clients Email Marketing email messages email newsletters email problems email providers email security email SMTP Email Templates Emails encryption File Transfer Protocol free SMTP free VPS GDPR GetResponse Gmail Grant cPanel access Grant temporary access to cPanel HDD HubSpot hyperlink in gmail internet service providers Klaviyo landing page designers landing page designs landing page inspiration landing page layout landing page website examples landing pages Linux and Microsoft Windows mail campaigns mail communication mail SMTP mailboxes mailchimp mailchimp alternatives Mailchimp Pricing Mailerlite Mailgun mailing mailing issues mailing lists Mailjet make landing page free marketing automation tools marketing campaigns mass email marketing messages messaging mobile phone service Network Configuration Issues Newsletters Online Port Scanners physical mail pop-up builder Port blocking Professional Design QR code RAM recipient's mail server Responsive Design Sendgrid SendPulse Simple Mail Transfer Protocol simple SMTP server SLA SMTP SMTP mail SMTP mail server SMTP port SMTP protocols SMTP provider SMTP server software SPAM folder spam folders SSD Template Marketplaces text messaging Time-saving Transport Layer Security VPS VPS hardware VPS package Way2Mail Web hosting control panel website landing page design Windows VPS

Cities We Serve