Pre-Send Testing Checklist
1. Content and Copy
Are all links working properly? Ensure that all
hyperlinks direct to the correct pages. Do the images have alt-text? Verify that image descriptions are in place to aid accessibility. Is the email copy free of grammatical errors? Proofread the content for mistakes and clarity.
2. Design and Layout
Is the email responsive? Test your email on multiple devices and email clients to ensure it looks good everywhere. Are the fonts and colors consistent? Check that your design adheres to your brand guidelines.
3. Personalization
Are the personalization elements working? Ensure that dynamic fields like
first name tokens are pulling in the correct data. Test with different user data to confirm functionality.
4. Call to Action (CTA)
Is the CTA clear and compelling? Check that your
call to action stands out and is easy to click. Are the buttons leading to the correct landing pages? Verify that they direct recipients to the intended destinations.
5. Subject Line and Preheader Text
Is the subject line attention-grabbing? Craft several variations and use A/B testing to determine which one performs better. Does the preheader text complement the subject line? Ensure that it provides additional value and entices the reader to open the email.
Technical Testing Checklist
1. Email Rendering
Does the email render correctly across different email clients? Use tools like
Litmus or
Email on Acid to preview your email in various clients and devices. Are there any broken images or formatting issues? Fix any inconsistencies before sending.
2. Spam Filter Testing
Is your email likely to be flagged as spam? Use spam testing tools to check for elements that might trigger spam filters. Are the email authentication protocols set up? Ensure that your
DKIM,
SPF, and
DMARC records are correctly configured.
3. Load Time
Does the email load quickly? Optimize images and reduce file sizes to ensure fast load times. Are there any delays in rendering? Test the email with different internet speeds and devices to ensure a smooth experience.
Post-Send Testing Checklist
2. A/B Testing
Did you implement A/B tests? Analyze the results to determine which variations performed better. Are you iterating based on feedback? Use the data to refine future campaigns.
3. Feedback and Improvement
Have you gathered feedback from recipients? Use surveys or direct responses to gather insights. Are you making data-driven decisions? Adjust your strategy based on the feedback and performance metrics.
Conclusion
Following a comprehensive testing checklist can significantly improve the effectiveness of your email marketing campaigns. By addressing both content and technical aspects, you ensure a seamless and engaging experience for your recipients. Always iterate and improve based on data to achieve the best possible results.