What is Third Party Content in Email Marketing?
Third party content refers to materials, articles, videos, or any form of content that is created by entities other than the brand itself. In the context of
email marketing, it involves incorporating or curating this external content into your email campaigns to provide value to your subscribers.
Why Use Third Party Content?
Including third party content in your email campaigns can offer several benefits: Credibility: Sharing content from reputable sources can boost your own credibility.
Value: It provides additional value to your subscribers without the need to create all content in-house.
Diversity: It diversifies the type of content you offer, which can engage different segments of your audience.
What Types of Third Party Content Can You Use?
There are various types of third party content that you can include in your email marketing campaigns: Articles and
Blog Posts: Informative articles relevant to your industry can be highly engaging.
Videos and
Webinars: Multimedia content can be compelling and easier to digest.
Infographics: Visual data representations can simplify complex information.
Podcasts: Audio content provides an alternative way to consume information.
Case Studies and
White Papers: In-depth analyses that add substantial value.
How to Find High-Quality Third Party Content?
Finding high-quality third party content requires a bit of research and due diligence: Industry Blogs: Follow reputable industry blogs and websites.
Social Media: Use social media platforms to discover trending and popular content.
Content Aggregators: Websites like Feedly or Pocket can help you curate content from various sources.
Newsletters: Subscribe to newsletters in your industry to stay updated with new content.
How to Integrate Third Party Content in Your Emails?
Integrating third party content into your email campaigns can be done seamlessly with these steps: Curate: Select content that aligns with your brand message and audience interests.
Summarize: Provide a brief summary or key takeaways of the content.
Link: Include hyperlinks to the original content to drive traffic and give credit.
Visuals: Use images or thumbnails to make the content more appealing.
What Are the Legal Considerations?
When using third party content, it's crucial to be aware of legal considerations: Copyright: Always give proper credit and ensure you have the right to share the content.
Permissions: Obtain necessary permissions if the content is not freely available for distribution.
Fair Use: Understand the fair use policy to avoid any legal repercussions.
What Are the Best Practices?
To make the most out of third party content in email marketing, follow these best practices: Relevance: Ensure the content is relevant to your audience and aligns with their interests.
Consistency: Regularly include third party content to keep your emails fresh and engaging.
Balance: Mix third party content with your original content for a balanced approach.
Engagement: Encourage subscribers to interact with the content by asking for feedback or comments.
Conclusion
Incorporating third party content into your email marketing campaigns can be a powerful strategy to provide value, build credibility, and keep your audience engaged. By following the best practices and being mindful of legal considerations, you can effectively leverage external content to enhance your email marketing efforts.