Why Use Standard Fonts in Email Marketing?
Standard fonts, also known as web-safe fonts, are fonts that are widely supported across different email clients and devices. Using these fonts ensures that your email content is displayed consistently, providing a better user experience. Standard fonts help in maintaining
brand consistency, which is crucial for maintaining your brand's identity.
What are Some Common Standard Fonts?
Common standard fonts include Arial, Helvetica, Times New Roman, Georgia, and Verdana. These fonts are generally supported by most email clients like Gmail, Yahoo Mail, and Outlook. Using these fonts can help you avoid display issues that can arise from using more specialized fonts.
What Are the Limitations of Using Standard Fonts?
While standard fonts offer numerous benefits, they do come with some limitations. They might not provide the level of
creative flexibility you might desire. However, the trade-off is worth it for the sake of consistency and readability. You can still use images and other design elements to make your email visually appealing.
Can You Use Custom Fonts in Specific Scenarios?
Yes, you can use custom fonts in specific scenarios, but it requires caution. For instance, you can use custom fonts in
email headers or images where the text is part of the image. However, for the main body text, it is advisable to stick to standard fonts to ensure compatibility.
Conclusion
Using standard fonts in email marketing is a best practice that ensures your emails are readable and display correctly across various platforms. They help in maintaining
brand consistency and positively impact
email deliverability. While they might limit some creative aspects, the benefits far outweigh the drawbacks.