How Does Segmentation and Targeting Enhance Attention?
Segmentation and targeting are crucial for crafting emails that resonate with your audience:
Behavioral Segmentation: Segment your audience based on their past behavior, such as purchase history or email engagement, to send more relevant emails. Demographic Segmentation: Use demographic information like age, gender, and location to tailor your messages. Psychographic Segmentation: Understand your audience's lifestyle, interests, and values to create more personalized content. Geographic Segmentation: Tailor your emails based on the recipient's location, considering time zones and local events.