What Are the Best Practices for Managing Subscribers?
Managing your email subscribers effectively involves several best practices:
Segmentation: Divide your email list into segments based on demographics, purchase history, or engagement levels to send more targeted content. Personalization: Use subscribers' names and other personal details to create more engaging and relevant emails. Regular Cleaning: Periodically remove inactive subscribers to keep your list healthy and improve deliverability. Compliance: Ensure you follow regulations like GDPR and CAN-SPAM Act by obtaining explicit consent and providing easy opt-out options.