To determine the success of an email marketing campaign, marketers should focus on several key metrics:
Open Rate: This measures the percentage of recipients who opened the email. It indicates the effectiveness of your subject line and the overall interest in your brand. Click-Through Rate (CTR): This is the percentage of recipients who clicked on one or more links in the email. It shows how compelling your content is and how well it drives engagement. Conversion Rate: This metric tracks the percentage of recipients who completed a desired action (e.g., making a purchase) after clicking through the email. Bounce Rate: This is the percentage of emails that could not be delivered to the recipient's inbox. A high bounce rate can indicate issues with your email list quality. Unsubscribe Rate: This measures the percentage of recipients who opt out of your mailing list after receiving the email. It helps identify whether your content is relevant and welcomed by your audience.