information commissioner's office (ico)

What are the Key Regulations Enforced by the ICO?

Two primary regulations enforced by the ICO that impact email marketing are GDPR and PECR.
GDPR: This regulation governs the collection, processing, and storage of personal data. For email marketers, this means ensuring that the personal data of recipients is handled in a lawful, fair, and transparent manner.
PECR: This regulation deals specifically with electronic communications, including marketing emails. It mandates that organizations must have consent before sending unsolicited marketing emails to individuals.

Frequently asked queries:

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