Several factors contribute to brand credibility in email marketing:
1. Consistency: Maintaining a consistent tone, style, and frequency in your emails helps build a recognizable and trustworthy brand. 2. Relevance: Providing valuable and pertinent content tailored to your audience's interests. 3. Transparency: Being clear about who you are, what you offer, and how you handle your subscribers' data. 4. Professionalism: Using proper grammar, design, and following best practices in email marketing. 5. Social Proof: Including testimonials, reviews, and case studies to demonstrate your brand's reliability.