What is the Children's Online Privacy Protection Act (COPPA)?
The Children's Online Privacy Protection Act (COPPA) is a U.S. federal law enacted to protect the privacy of children under 13 years of age. The primary objective of COPPA is to give parents control over what information is collected from their young children online. The Federal Trade Commission (FTC) enforces this rule, which covers a wide range of online activities, including email marketing.