In the context of email marketing, 'received' refers to the status of an email that has successfully reached the recipient's email server. It is a critical metric as it signifies that the email has navigated through the various filters and barriers to land in the recipient's inbox or spam folder.
The 'received' metric is essential for several reasons:
Deliverability: It shows the effectiveness of your email campaign in terms of reaching your audience. Engagement: The first step to engaging subscribers is ensuring your email is received. Reputation: High deliverability rates help maintain your sender reputation, which affects future campaigns.
Email providers use a combination of factors to determine if an email is 'received':
SPF, DKIM, DMARC: These are authentication protocols that verify the sender's identity. Content Filtering: Scanning the email content for spammy words or phrases. Reputation Scores: Based on the sender's past behavior and how recipients interact with their emails.
Common Issues That Affect Email 'Received' Status
Several factors can prevent an email from being marked as 'received':
Blacklisting: If your IP or domain is blacklisted, your emails may be blocked.