Why Send 1-3 Emails per Week?
Sending
1-3 emails per week strikes a balance between keeping your audience engaged and avoiding overwhelming them. This frequency is optimal for maintaining a consistent presence in the inbox without being intrusive.
What Content Should You Include?
To keep your audience engaged, focus on a mix of
educational,
promotional, and
entertaining content. Educational content could include industry news, how-to guides, and tips. Promotional emails can feature special offers and new products. Entertaining content might include behind-the-scenes looks or customer stories.
How to Handle Unsubscribes?
Unsubscribes are inevitable but can be minimized by providing value in every email and not overloading your subscribers. When someone does unsubscribe, use it as an opportunity to gather
feedback on why they chose to leave.
Conclusion
Sending 1-3 emails per week is an effective strategy to keep your audience engaged while providing value. Focus on a mix of content, avoid spam filters, measure success through key metrics, handle unsubscribes gracefully, and personalize your emails. By following these best practices, your email marketing campaigns will likely see improved engagement and better results.