What is Border Radius in HTML Emails?
In the context of
email marketing, border radius refers to the CSS property border-radius that allows you to create rounded corners on HTML elements. This property can significantly enhance the visual appeal of your
email designs, making them appear more modern and polished.
Why Use Border Radius in Email Campaigns?
How to Implement Border Radius
Adding a border radius to your email elements is fairly straightforward. You can apply it to any HTML element, such as <div>, <table>, or <img>. Here’s a basic example:
<style>
.rounded-corners {
border-radius: 10px;
}
</style>
<div class="rounded-corners">
This div has rounded corners.
</div>
Compatibility Considerations
One of the challenges in email marketing is ensuring that your designs look good across all
email clients. While most modern email clients support the border-radius property, older clients like some versions of
Microsoft Outlook may not. To address this, you can use conditional comments or provide fallback designs that still look good without rounded corners.
Best Practices
Test Across Clients: Always test your emails in different
email clients to ensure that the border radius and other styles render correctly.
Use Inline CSS: Many email clients strip out
external stylesheets, so it’s best to use inline CSS for maximum compatibility.
Fallback Designs: Design your emails in such a way that they still look good even if the border radius is not supported.
Conclusion
Border radius can be a powerful tool in your
email marketing toolkit, helping to enhance the visual appeal and effectiveness of your campaigns. While there are some compatibility considerations to keep in mind, following best practices can help you create stunning, rounded designs that engage and convert your audience.