Teasers in email marketing are snippets or previews that aim to generate curiosity and encourage recipients to engage further with the content. They can be an effective tool for improving open rates and click-through rates. Here are some strategies for using teasers effectively:
1. Subject Lines: Craft intriguing subject lines that pique the curiosity of your audience. A well-written subject line acts as a teaser that encourages recipients to open the email.
2. Preheader Text: Use the preheader text as a teaser to complement your subject line. It's an additional opportunity to grab attention and provide a preview of what's inside.
3. Content Teasers: Within the email body, use snippets or highlights that entice the reader to click through to your website or landing page for more information.