Header: This includes your
brand logo and a clear call to action (CTA).
Body: The main content of the email, usually divided into sections for readability.
Footer: Contains
contact information, social media links, and an unsubscribe option.
Goal of the Email: Identify whether the email is for
promotional purposes,
newsletters, or transactional updates.
Audience: Understand your audience’s preferences and habits. Are they more likely to engage with a
visual or a text-heavy email?
Mobile Responsiveness: Ensure that your layout is
mobile-friendly, as a significant portion of emails are opened on mobile devices.
Single Column: Simple and straightforward, ideal for
short messages and easy mobile adaptation.
Two Column: Allows for more content and visuals, suitable for
newsletters and promotional emails.
Modular: Uses blocks or modules for different types of content, offering flexibility and ease of reordering.
A/B Testing: Send different versions to a subset of your audience to see which one performs better.
Email Previews: Use tools to preview how your email looks on various devices and email clients.
Feedback: Gather feedback from a small group before the full launch to identify any potential issues.
Conclusion
Choosing the right layout for your email marketing campaign is essential for achieving your
marketing goals. By understanding your audience, defining your email's purpose, and thoroughly testing your layout, you can create emails that are not only visually appealing but also highly effective.