Ensuring data compatibility is crucial for several reasons:
1. Unified View of Customer Data: It provides a comprehensive view of customer information, which is essential for creating personalized and targeted email campaigns. 2. Efficiency: Streamlined data integration reduces time and effort spent on data management. 3. Accuracy: Reduces errors that can occur when data from different sources are manually consolidated. 4. Compliance: Helps in maintaining compliance with data protection regulations such as GDPR and CCPA, ensuring that customer data is handled responsibly.