What Does It Mean to Humanize Your Brand?
Humanizing your brand means creating a genuine connection with your audience by showing the human side of your business. This involves sharing stories, using conversational language, and showcasing the people behind the brand. By doing so, you make your brand relatable and trustworthy, which can lead to increased engagement and loyalty.Why Is Humanizing Your Brand Important in Email Marketing?
In email marketing, the goal is to build a relationship with your subscribers. Humanizing your brand helps in achieving this by making your emails more engaging and relatable. When subscribers feel a personal connection with your brand, they are more likely to open your emails, click on links, and make purchases.How Can You Humanize Your Brand in Emails?
There are several strategies to humanize your brand in email marketing:Use a Conversational Tone
Instead of formal, corporate language, use a conversational tone that makes your emails feel like a chat with a friend. Personalize your emails by using the recipient’s name and tailor the content to their interests and preferences.
Showcase Your Team
Introduce your team members in your emails. Share their stories, photos, and roles within the company. This not only adds a personal touch but also builds trust as subscribers get to know the people behind the brand.
Share Behind-the-Scenes Content
Give your subscribers a peek behind the curtain. Share behind-the-scenes stories, photos, or videos that show how your products are made, or how your team works. This transparency can strengthen the bond between your brand and your audience.
Tell Stories
Humans are naturally drawn to stories. Share stories about your company’s journey, customer success stories, or even personal anecdotes from your team members. Storytelling can make your emails more engaging and memorable.
Use Real Photos
Avoid stock photos and use real images of your team, office, or products. Real photos make your brand appear more genuine and relatable.
What Are the Benefits of Humanizing Your Brand in Email Marketing?
Humanizing your brand can lead to multiple benefits:Increased Engagement
Humanized emails are more likely to capture the attention of your subscribers, leading to higher open and click-through rates.
Enhanced Trust and Loyalty
When subscribers see the human side of your brand, they are more likely to trust you and remain loyal to your brand.
Improved Customer Relationships
By building a personal connection with your subscribers, you can foster stronger relationships, leading to repeat purchases and long-term customer loyalty.
Higher Conversion Rates
Emails that resonate on a personal level are more likely to drive conversions, whether it’s making a purchase, signing up for a webinar, or downloading a resource.
What Are Some Examples of Brands That Have Successfully Humanized Their Emails?
Several brands have mastered the art of humanizing their emails:Charity: Water
Charity: Water often shares stories and photos of the people they help, making their emails emotionally compelling and relatable.
Headspace
Headspace uses a friendly, conversational tone in their emails and frequently shares personal stories from their team members, making their brand feel approachable and genuine.
Glossier
Glossier showcases their team members and shares behind-the-scenes content, giving subscribers a glimpse into the company culture and the people behind the products.
Conclusion
Humanizing your brand in email marketing is about creating genuine connections with your audience. By using a conversational tone, showcasing your team, sharing behind-the-scenes content, telling stories, and using real photos, you can make your emails more engaging and relatable. This not only increases engagement and trust but also enhances customer relationships and drives higher conversion rates. Embrace the human side of your brand and watch your email marketing efforts flourish.