There are several strategies to humanize your brand in email marketing:
Use a Conversational Tone
Instead of formal, corporate language, use a conversational tone that makes your emails feel like a chat with a friend. Personalize your emails by using the recipientâs name and tailor the content to their interests and preferences.
Showcase Your Team
Introduce your team members in your emails. Share their stories, photos, and roles within the company. This not only adds a personal touch but also builds trust as subscribers get to know the people behind the brand.
Share Behind-the-Scenes Content
Give your subscribers a peek behind the curtain. Share behind-the-scenes stories, photos, or videos that show how your products are made, or how your team works. This transparency can strengthen the bond between your brand and your audience.
Tell Stories
Humans are naturally drawn to stories. Share stories about your companyâs journey, customer success stories, or even personal anecdotes from your team members. Storytelling can make your emails more engaging and memorable.
Use Real Photos
Avoid stock photos and use real images of your team, office, or products. Real photos make your brand appear more genuine and relatable.