What is Keyboard Accessibility?
Keyboard accessibility refers to the ability for users to navigate and interact with digital content using only a keyboard. This is crucial for individuals who rely on keyboards, such as those with motor disabilities, and ensures that your
email marketing campaigns are inclusive.
What Elements Should be Keyboard Accessible?
Several elements within your email should be designed for keyboard accessibility: Links and Buttons: Ensure all
links and
buttons can be accessed and activated using the
Tab and
Enter keys.
Forms: Any
forms included in your email should be navigable using a keyboard, with clear focus indicators.
Interactive Elements: If your email contains
interactive elements like accordions or sliders, ensure these can be operated via keyboard.
How to Test Keyboard Accessibility?
Testing for keyboard accessibility is a straightforward process. Simply use the
Tab key to navigate through your email. Ensure that:
All interactive elements are reachable via keyboard.
Focus indicators are visible.
Interactive elements can be activated using the
Enter or
Space keys.
Best Practices for Keyboard Accessible Email Design
Follow these best practices to ensure your emails are keyboard accessible: Logical Order: Arrange content in a
logical order to ensure smooth navigation.
Focus Indicators: Use clear
focus indicators to help users see which element is currently selected.
Alt Text: Provide
alt text for images to describe their content for screen reader users.
Descriptive Links: Use
descriptive link text instead of generic "click here" to give context.
Common Challenges and Solutions
One common challenge is ensuring that focus indicators are visible. To address this, use CSS to style focus states clearly. Another challenge is complex interactive elements; simplify these or provide keyboard alternatives.