Why Use Clickable Images?
Using clickable images can significantly enhance the
user experience of your emails. They offer a more engaging way to present information and can lead to higher
click-through rates (CTR). Visual content is processed faster by the brain, and a strategically placed image can capture attention more effectively than text alone.
<a href="YOUR_LINK_HERE">
<img src="IMAGE_SOURCE_HERE" alt="ALT_TEXT_HERE" />
</a>
In most
email marketing platforms, you can use their built-in editors to add a hyperlink to an image without needing to know HTML.
Best Practices for Clickable Images
When using clickable images, keep the following best practices in mind: Optimize image size for quick loading times.
Include
alt text for accessibility and for cases where the image doesn’t load.
Ensure the link is relevant to the image content.
Test the email on multiple devices and email clients to ensure the image displays correctly and the link works.
Common Mistakes to Avoid
While clickable images can be highly effective, there are common pitfalls to avoid: Using images that are too large, which can slow down load times.
Not providing alt text, which can lead to accessibility issues.
Over-relying on images, as some email clients block images by default.
Not testing the links, which can result in broken or incorrect URLs.
Click-through rate (CTR) to see how many recipients clicked on the image.
Conversion rate to measure the desired action taken after clicking the image.
Heatmaps to understand where recipients are clicking within your email.
Most email marketing platforms offer built-in analytics to help you track these metrics.
Conclusion
Clickable images can be a powerful tool in your
email marketing strategy. By following best practices and avoiding common mistakes, you can enhance user engagement and drive more conversions. Always remember to test your emails and track their performance to continually optimize your campaigns.