1. Segmentation: Segmenting your email list based on demographics, behavioral data, or purchase history can help tailor your messages to specific groups, increasing the likelihood of true positives. 2. Personalization: Personalizing emails by using the recipient’s name and offering relevant content can significantly boost engagement rates. 3. A/B Testing: Conducting A/B tests on subject lines, email content, and call-to-action buttons can help determine which versions generate more true positives. 4. Timing: Sending emails at times when recipients are most likely to open and engage with them can also improve true positive rates.