How Often Should You Monitor Your Email Lists?
The frequency of monitoring your email lists can vary depending on the size of your list and the frequency of your campaigns. However, a good rule of thumb is to review your lists at least once a month. For high-volume senders, weekly checks might be more appropriate. Regular monitoring helps in identifying issues early and allows for timely corrective measures.
Open rates: Indicate how many recipients opened your email. Low open rates might suggest issues with your subject lines or sender name.
Click-through rates (CTR): Show how many recipients clicked on links within your email. Low CTR can highlight problems with your content or call-to-action.
Bounce rates: Measure the percentage of emails that could not be delivered. High bounce rates can harm your sender reputation.
Unsubscribe rates: Indicate how many recipients opted out of your list. High unsubscribe rates may point to irrelevant content or frequency issues.
Spam complaints: Track how many recipients marked your email as spam. High complaints can lead to your emails being blocked by ISPs.
How to Handle Inactive Subscribers?
Inactive subscribers are those who haven't engaged with your emails for a certain period. Keeping them on your list can negatively impact your metrics and sender reputation. To handle inactive subscribers:
Identify them using your
email service provider's analytics tools.
Segment them into a separate list.
Send a re-engagement campaign to try and win them back.
If there's no response, consider removing them from your list.
Use a double opt-in process to ensure subscribers genuinely want to receive your emails.
Regularly clean your list by removing inactive or invalid addresses.
Segment your list to send more relevant content to different audience groups.
Encourage engagement by providing valuable and interesting content.
Monitor
feedback loops to understand why subscribers might be marking your emails as spam.
Conclusion
Monitoring your email lists is an ongoing process that requires attention to detail and regular maintenance. By keeping an eye on key metrics, handling inactive subscribers, and using the right tools, you can ensure that your email marketing campaigns are effective and your sender reputation remains strong.