Inactive subscribers can affect your overall email performance and deliverability. Here’s how to manage them:
Re-Engagement Campaigns: Send targeted emails to inactive subscribers to try and re-engage them with special offers or exclusive content. Survey Inactive Subscribers: Ask for feedback to understand why they have become inactive and how you can better meet their needs. Clean Your List: Regularly clean your email list by removing or segmenting inactive subscribers to maintain a healthy email list.