What are Non-Functional Links?
Non-functional links are
hyperlinks in an
email that do not lead to the intended destination when clicked. These links can be broken, incorrectly formatted, or blocked by email clients or spam filters.
Incorrect URL formatting or typos
Links blocked by
spam filters Issues with the destination website
Technical errors in email coding
Impact on Email Campaigns
Non-functional links can have a significant negative impact on your
email marketing campaigns. They can lead to:
How to Identify Non-Functional Links
To identify non-functional links, you can:Best Practices to Avoid Non-Functional Links
To minimize the occurrence of non-functional links, consider the following best practices:What to Do If You Discover Non-Functional Links
If non-functional links are discovered after an email has been sent, you should: Quickly send a follow-up email with corrected links
Apologize to your recipients for the inconvenience
Offer an
incentive for their trouble, such as a discount
Conclusion
Non-functional links can significantly disrupt your email marketing efforts. By understanding their causes and implementing best practices, you can ensure your campaigns are effective and your recipients are satisfied.