Why is Page Size Important?
The size of your email can significantly impact its performance. A smaller email size ensures quicker load times and reduces the likelihood of your email being marked as
spam. Large emails can be truncated, especially on mobile devices, leading to a poor user experience.
What is the Ideal Email Size?
While there is no one-size-fits-all answer, keeping your email size under 100KB is generally recommended. This helps to avoid issues with
email clients like Gmail, which can clip emails larger than this limit, hiding important content and
call-to-action buttons.
Optimize images: Compress images and use the appropriate formats such as JPEG or PNG.
Minimize HTML: Remove unnecessary tags, spaces, and comments in your HTML code.
Use
external resources: Host large files like videos externally and link to them instead of embedding.
Limit the use of
attachments: Instead of attaching files, provide a download link.