What are the Best Practices to Avoid Poor Data Management?
1. Regular Data Cleaning: Periodically remove inactive or invalid email addresses from your list to maintain its health. 2. Segment Your Audience: Divide your email list based on various criteria such as purchasing behavior, demographics, or engagement levels. 3. Use Double Opt-In: This ensures that subscribers are genuinely interested in receiving your emails, leading to a more engaged audience. 4. Compliance: Adhere to regulations such as GDPR and CAN-SPAM to avoid legal issues and build trust with your audience.