What is Open Rate?
Open rate is the percentage of email recipients who open a given email. It is calculated by dividing the number of unique opens by the number of emails sent, minus the number of bounces. For instance, if you send 1,000 emails and 200 of them are opened, your open rate is 20%. A higher open rate generally indicates strong subject lines and relevancy to the audience.
What is Click-Through Rate (CTR)?
Click-Through Rate (CTR) measures the percentage of email recipients who clicked on one or more links in your email. It is calculated by dividing the number of unique clicks by the number of emails delivered. For example, if 1,000 emails are delivered and 50 recipients click on links, the CTR is 5%. A high CTR is often an indicator of engaging content.
What is Conversion Rate?
The conversion rate is the percentage of email recipients who completed a desired action (like making a purchase or filling out a form) after clicking on a link in your email. It is calculated by dividing the number of conversions by the number of emails delivered. For example, if 1,000 emails are delivered and 25 recipients make a purchase, the conversion rate is 2.5%. This metric helps measure the effectiveness of your email marketing campaigns. What is Bounce Rate?
Bounce rate refers to the percentage of emails that could not be delivered to the recipient's inbox. It is calculated by dividing the number of bounced emails by the number of emails sent. There are two types of bounces:
soft bounces (temporary issues) and
hard bounces (permanent issues). For example, if you send 1,000 emails and 50 of them bounce, your bounce rate is 5%.
What is Unsubscribe Rate?
Unsubscribe rate is the percentage of recipients who opt out of your email list after receiving a campaign. It is calculated by dividing the number of unsubscribes by the number of emails delivered. For instance, if 1,000 emails are delivered and 10 recipients unsubscribe, the unsubscribe rate is 1%. Monitoring this metric can help you understand how compelling your content is and whether it aligns with subscriber expectations.
What is List Growth Rate?
List growth rate measures the rate at which your email list is growing. It is calculated by subtracting the number of unsubscribes and bounces from the number of new subscribers, then dividing by the total number of email addresses on your list. For example, if you gain 200 new subscribers, have 20 unsubscribes, and your list started with 1,000 addresses, your list growth rate is 18%. A healthy growth rate indicates effective list-building strategies.
What is Email Sharing/Forwarding Rate?
Email sharing/forwarding rate is the percentage of recipients who share or forward your email to others. It is calculated by dividing the number of shares or forwards by the number of delivered emails. For example, if 1,000 emails are delivered and 10 recipients share the email, the sharing rate is 1%. This metric can help you understand the virality and value of your content.
What is ROI?
Return on Investment (ROI) measures the profitability of your email marketing campaigns. It is calculated by subtracting the cost of the campaign from the revenue generated, then dividing by the campaign cost. For example, if your campaign costs $100 and generates $500 in sales, the ROI is 400%. A higher ROI indicates a more successful campaign. Why are Percentages Important in Email Marketing?
Percentages are crucial in email marketing as they provide a clear and concise way to measure and compare the performance of your campaigns. They help you understand which elements are working and which need improvement, enabling data-driven decision-making. By monitoring these percentages, you can optimize your
email marketing strategies for better engagement, higher conversions, and improved customer satisfaction.