In email marketing, VLOOKUP can be used for various purposes, including:
Merging Data: Combining different data sets, such as merging a list of email addresses with their corresponding first names or purchase histories. Segmenting Lists: Easily segmenting your email lists based on criteria such as demographics, purchase behavior, or engagement metrics. Personalization: Using the function to pull personalized data into your email campaigns, making your emails more relevant to the recipient.