PutsMail - Email Marketing

What is PutsMail?

PutsMail is a widely-used tool in email marketing that allows marketers to test their email campaigns before sending them out to their subscriber lists. This tool is particularly useful for validating the design, format, and functionality of an email in different email clients and devices.

Why is PutsMail Important?

In email marketing, ensuring that an email looks and functions correctly across various platforms is crucial for maintaining brand consistency and delivering a seamless user experience. PutsMail helps marketers identify and rectify issues related to rendering, broken links, and mistakes before the email reaches the audience.

How Does PutsMail Work?

PutsMail allows users to send a test email to multiple email addresses. To use it, simply paste the email's HTML code into PutsMail, specify the recipient email addresses, and click send. The service then sends the email so you can review how it appears in different email clients such as Gmail, Yahoo Mail, Outlook, and more.

What Are the Key Features of PutsMail?

HTML Email Testing: Test the HTML code of your email to ensure it renders correctly.
Multi-Client Compatibility: Check how your email looks in various email clients.
Quick Delivery: Send test emails quickly to review them in real-time.
No Sign-Up Required: Use the tool without needing to create an account.

How to Use PutsMail Effectively?

To get the most out of PutsMail, follow these best practices:

Test Emails Across Multiple Clients: Always test your emails in different email clients to ensure compatibility.
Check for Broken Links: Use PutsMail to ensure all links in your email are working correctly.
Verify Responsive Design: Make sure your email looks good on both desktop and mobile devices.
Test Interactive Elements: If your email contains interactive elements like buttons or forms, verify they work as intended.

What Are the Limitations of PutsMail?

While PutsMail is a powerful tool, it has some limitations:

No Analytics: PutsMail does not provide analytics or reporting on email performance.
Limited Customization: It lacks advanced customization options available in more comprehensive email marketing platforms.
Manual Input: Users need to manually paste the HTML code for each test, which can be time-consuming.

How Does PutsMail Compare to Other Tools?

Compared to other email testing tools like Litmus and Email on Acid, PutsMail is simpler and more straightforward. It is ideal for quick checks but lacks the advanced features and analytics offered by these other platforms.

Conclusion

PutsMail is an invaluable tool for marketers looking to ensure their emails are error-free and visually appealing across different email clients. While it may not offer advanced features, its ease of use and efficiency make it a popular choice for quick, preliminary email tests.