Segmentation is crucial in email marketing, especially when dealing with a global audience. Here are some effective ways to segment:
1. Geographical Segmentation: Categorize your audience based on their location. This can help tailor content to local events, holidays, and seasons. 2. Language Preferences: Send emails in the recipient's preferred language to enhance readability and engagement. 3. Cultural Segmentation: Understand cultural norms and values to create content that resonates with different groups. 4. Behavioral Segmentation: Analyze how recipients interact with your emails and segment them based on their behavior.